1-Year Master of Science in Luxury Marketing & Brand Management (M2)

MSc in Luxury Marketing and Brand Management

Enter the demanding and sophisticated world of luxury with the MSc in Luxury Marketing and Brand Management, a premier program designed to train future experts in marketing and brand management within the luxury industry. Combining academic rigor, professional expertise, and an international perspective, this full-time MSc program—taught in English at the Paris or Rennes campuses of Rennes School of Business—prepares you to join the world’s leading luxury brands.

In a constantly evolving sector driven by the challenges of digital transformation, corporate social responsibility (CSR), and sustainable development, this unique program offers a complete immersion in the world of contemporary luxury—where heritage, innovation, excellence, and new consumer expectations converge. Through a curriculum focused on hands-on learning and professional development, students gain solid professional experience, strategic expertise, and a thorough understanding of the codes of the luxury industry.

Designed to meet the demands of the international luxury market, this MSc program enables you to stand out in the fields of brand management, digital marketing, fashion management, and the supply chain for high-end products. It is aimed at creative, meticulous, and globally-minded individuals who are ready to thrive in demanding, multicultural environments.